Our Charter describes the principles we use to execute on Blue's mission to organize the world's work.
Since our founding in 2018, Blue has served over 17,000 organizations across 120+ countries. This Charter codifies the principles that have guided our journey and will continue to shape our responsibility to the global workforce. As work evolves and technology advances, these commitments remain our unwavering foundation.
Our mission is to organize the world's work. We will pursue this mission by building the most advanced process management platform while maintaining unwavering commitments to independence, universal access, and technical excellence.
To that end, we commit to the following principles:
Absolute Independence
We maintain absolute independence from external pressures that could compromise our primary obligation to customer success. Our self-funded structure ensures that organizational needs remain our paramount concern, free from the constraints of investor returns or market speculation.
Every strategic decision, from feature development to pricing architecture, is evaluated solely through the lens of customer value and long-term organizational benefit. This independence is not merely philosophical but structural. It is embedded in our governance and operational framework.
Process Individualism
We reject the notion that all organizations should follow the same "best practices." We recognize that operational excellence stems from differentiation, not standardization. While our industry promotes rigid methodologies and prescriptive workflows, we believe that each organization's unique processes constitute their competitive advantage.
Blue adapts to your unique processes, not the other way around. We provide the foundation for you to build processes that reflect your organization's unique strengths, culture, and strategic advantages.
Democratized Access
We are committed to eliminating the artificial barriers between enterprise capability and organizational scale. Advanced operational infrastructure should not be the exclusive domain of large corporations with extensive IT budgets.
Every organization, from emerging startups to established enterprises, requires sophisticated tools to compete effectively. We architect our platform to deliver enterprise-grade reliability, security, and functionality at price points that enable universal adoption.
Technical Leadership
We commit to maintaining technical excellence at every level of our platform. We believe that superior engineering creates superior user experiences, and that cutting-edge technology should work invisibly to empower our customers.
We invest continuously in advanced technologies while ensuring they serve a clear purpose: enabling your success. Our engineering decisions are guided by principles of robustness, scalability, and security, recognizing that your business operations depend on our technical foundation.