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Transform Blue into your own branded platform. Remove all Blue branding and create a seamless experience for your customers.

Our technology.
Your brand.

Leverage Blue's powerful platform without worrying about infrastructure, maintenance, or uptime. Focus on your customers while we handle the technology.

Complete brand control

Custom logos, colors, domains, and email templates make Blue invisible to your users.

Enterprise infrastructure included

99.9% uptime, automatic updates, and security patches without any technical overhead.

Seamless user experience

From login to notifications, every touchpoint reflects your brand identity.

Your logo & colors everywhere

Upload your logo and set your brand colors once. They'll automatically appear across web, desktop, and mobile apps, creating a cohesive experience for your users.

Logo preview

or drag and drop

PNG, JPG, SVG up to 500KB

Try it out! Upload your logo here to see how it looks in the navigation bar. This is a demo - your changes are saved locally in your browser.

Your own custom domain

Run Blue on your own domain like app.yourcompany.com. Custom domains work for the main application, public forms, and file sharing links.

Email notifications from your domain

Configure your own SMTP server to send all system emails from your domain. Customize email templates, sender names, and content to match your brand voice.

White-Label Add-On

Transform Blue into your own branded platform. Remove all Blue branding and create a seamless experience for your customers.

What's included

  • Remove Blue Branding
  • Custom Onboarding Emails
  • Branded Desktop App
  • Custom Logo & Colors
  • Emails from your domain
  • White Label Documentation
Monthly Yearly
$50 /company
$500 /company
Get started with white label

Add-on to Core Subscription

White Label FAQ

General Questions

White Label allows you to completely rebrand Blue as your own platform. It's perfect for agencies, consultants, and SaaS companies who want to offer project management to their clients under their own brand.
Basic white label setup takes about 30 minutes. This includes uploading your logo, setting brand colors, and configuring your custom domain. Email configuration may take additional time depending on your SMTP provider.
Yes! Each company in Blue can have its own white label configuration. This is ideal for agencies managing multiple client brands or companies with multiple subsidiaries.

Technical Questions

Basic setup requires no technical knowledge - just upload your logo and set colors. Custom domain setup requires adding a CNAME record to your DNS (we provide step-by-step instructions). Email configuration requires SMTP credentials from your email provider.
You can customize: logos, colors, domains, email templates, favicons, and all visible Blue branding. The core functionality and user interface layout remain the same to ensure a consistent, high-quality experience.
Your custom domain works for the main application, public forms, and file sharing links. API endpoints and some system URLs will continue to use Blue's infrastructure for security and performance.

Business Questions

Yes! White label is designed for reselling. You can set your own pricing, bundle it with other services, and build your own customer relationships. Blue remains invisible to your end users.
White label is an optional add-on priced at $500/year per company. This is in addition to your regular Blue subscription. The add-on covers unlimited users within that company.
With white label, you become the first point of contact for your customers. Blue provides you with priority support to help resolve any technical issues. We also offer co-branded support options for enterprise customers.

Ready to get back to work? Ready to make Blue your own?

Launch App Get started with white label
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