Design, automate, and optimize any business process with Blue's flexible workflow engine and complete visibility.
500M+ processes automated in Blue
Design processes that actually work.
Create custom lists for each process step, add the exact fields you need, and organize everything in folders. No templates to fight against—build processes that match how your team actually works.
Process building blocks
- Lists and statuses for process steps
- Folders and organization to group related processes
Processes that run themselves.
Stack and layer automations to keep work moving forward. Create checklists, set due dates, assign tasks, and automatically move records to the next step when conditions are met. Your processes never get stuck.
Automation types
- Checklist automations for step-by-step processes
- Due date automations for SLA compliance
- Assignment automations for workload distribution
See exactly where processes get stuck.
Real-time dashboards show completion rates, bottlenecks, and performance metrics. Track time in each stage, identify where processes slow down, and optimize your workflows based on actual data.
"Comin Asia (part of RMA Group) has relied on Blue for nearly six years as our core CRM platform. We chose Blue for its intuitive interface, real‑time dashboards, and flexible automation—boosting our sales visibility and reducing manual administration and helping Comin Asia scale across Cambodia, Vietnam, Thailand, Laos, and Myanmar. We work closely with the Blue team to develop bespoke customization that enhances our ability to apply data driven decision making across our business operations."
Why teams choose Blue for process management
Unlike rigid workflow tools, Blue adapts to your processes—not the other way around.
No forced templates
Build processes that match your exact workflow, not generic templates.
Complete visibility
See bottlenecks, track performance, and optimize based on real data.
Seamless automation
Layer automations to keep work flowing without manual intervention.