Create simple, clear processes for your sales team with real-time visibility into your pipeline and automations.
$1B+ in opportunities are tracked in Blue.
"I really really love Blue…It's a very flexible sales CRM system."
Save hours per week.
Powerful automations means that your team can stay focused on selling instead of low-value administration work. Spend more time with leads and less time on admin tasks.
See also
- Automation triggers based on any changes in your CRM.
- Email automations can send customizable emails.
Simple, real-time sales dashboards.
What gets measured gets improved. Blue gives you real-time dashboards for all your critical sales metrics. Get instant insights into your sales pipeline performance with live data updates.
"Comin Asia (part of RMA Group) has relied on Blue for nearly six years as our core CRM platform. We chose Blue for its intuitive interface, real‑time dashboards, and flexible automation—boosting our sales visibility and reducing manual administration and helping Comin Asia scale across Cambodia, Vietnam, Thailand, Laos, and Myanmar. We work closely with the Blue team to develop bespoke customization that enhances our ability to apply data driven decision making across our business operations."
Your dream sales database.
Blue adapts to your data structure, not the other way around. Visually design the fields you need. Combine custom fields for advanced use cases such as cross-references and automatic calculations. Set permissions on a per-field basis to only show your team what you want them to see.
Learn more
- Formula fields to automatically calculate margins and P/L
- Reference fields to link contact, customers, and opportunities.
- Currency fields easily support multiple currencies.
"We are saving each sales rep in our team 9 hours a week with Blue."
Platform Integrations
API-First Architecture for Sales CRM
Blue provides 100% API coverage through GraphQL, enabling your sales team to automate lead management, sync deals, and integrate every stage of your sales pipeline with your existing tools. Build custom sales dashboards, automate follow-ups, and connect Blue to your marketing stack for a seamless sales workflow.
query GetProjects {
projectList(filter: { companyIds: ["your-company-id"] }) {
items {
id
name
updatedAt
recordCount
}
}
}mutation CreateRecord {
createTodo(input: {
todoListId: "list-id"
title: "New Task"
position: 65535
}) {
id
title
position
}
}subscription ProjectUpdates {
projectUpdated {
id
name
updatedAt
lastActivity
}
}Connect your sales CRM with 7,000+ tools
