Pick up where you left off or explore what's new in Blue. Meet the system for modern operations — gain visibility, speed up processes, and scale your organization.
You can now create your own branded version of Blue with the White Label module.
Trusted by more than 17,000 teams
Designed to turn everything
into a clear process.
Because great organizations thrive on clear, repeatable processes.
Built for how you actually work
Your processes with no forced workflows or rigid structures.
A platform for customers, not investors
Founder-led, profitable, and built for decades not quarters.
Fair pricing that scales with you
$7/user. No surprises. Save 90% vs enterprise tools.
Work — the way it should be.
One source of truth.
Create records for all your business data, so you finally have one place to keep everything.
See also
- Records map to your business entities
- Custom fields model your data
- Workspaces keep everything private
Everything is a process.
Blue helps you create clear, repeatable processes for everything you do.
See also
- Lists create consistent process steps
- Checklists ensure everyone knows what to do
- Forms give you consistent data intake
Automations help you scale.
Blue's powerful automation engine handles everything from status updates and notifications to complex multi-step workflows.
Crafted to operate at scale.
"Blue keeps things completely organized — it's an absolutely wonderful tool."
"The automation features of Blue help us run our operations seamlessly."
"My entire life is in Blue! I love how fantasticly responsive the team is."
"If you're wondering if you should buy Blue...the answer is YES."
Your perfect data structure.
Create custom fields, design your own record types, and build the perfect database that fits your exact workflow.
Real-time management dashboards.
Easily build dashboards that automatically update as your data changes.
Everything you need to succeed
Security
Enterprise-grade security with end-to-end encryption and compliance certifications.
Performance
Lightning-fast response times and 99.9% uptime guarantee for mission-critical work.
Analytics
Real-time insights and customizable dashboards to track what matters most.
Integrations
Connect with 7,000+ tools including Slack, Gmail, Zapier, and custom APIs.
Automations
Streamline workflows with intelligent automation that learns from your processes.
Mobile Apps
Work on the go with apps for iPhone, iPad, and Android devices.
Collaboration
Real-time collaboration tools with comments, mentions, and team workspaces.
Customization
Fully customizable interface, fields, and workflows to match your business needs.
Support
Free email support with optional paid phone support.
Connect with 7,000+ tools through our integration partners
"Blue has massively helped us manage our data work, ensuring that our teams are clear on what they need to do, and why. It's a great tool for us."