Scale your business
without building software.

White label Blue as your own product. Agencies, software companies, and enterprises use Blue to offer enterprise process management under their brand.

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Complete Brand Control

Replace our logo, colors, app name, and more. Your brand appears everywhere — web app, desktop app, mobile apps, and emails.

Enterprise Infrastructure

Multi-tenant support with custom SMTP, dedicated domains, and enterprise-grade security. Scale without technical overhead.

Full Feature Set Included

Your customers get everything — all 18+ field types, automations, permissions, dashboards, and 10,000+ integrations.

Perfect for your use case

Whether you're an agency, software company, or enterprise, white label Blue fits your business model.

Agencies

Strengthen your brand positioning by offering Blue under your name. Retain clients with unique, purpose-built software.

  • Serve multiple clients
  • Strengthen positioning
  • Higher retention

Software Companies

Add enterprise process management to your product suite without building it yourself. White label and resell instantly.

  • No development burden
  • Instant market entry
  • New revenue stream

Enterprises

Private deployment with full customization, dedicated infrastructure, and enterprise support for your organization.

  • Full data control
  • Custom deployment
  • Dedicated support

Full customization control

Make Blue entirely your own with complete branding and domain customization.

Logo & Favicon

Upload your logo and favicon to replace Blue branding

Primary Color

Set your brand color that appears throughout the interface

App Name

Customize the name shown in browser tabs and app menus

Custom Domain

Use your own domain (app.yourcompany.com) instead of blue.cc

Email Notifications

Configure SMTP to send emails from your own email address

Coming Soon

Fonts and additional customization options

Frequently asked questions

General

Technical

Pro

Transparent pricing

White label is exclusively available with the Pro add-on.
One flat fee, no per-user charges.

White label included

Pro

Add-on for any Blue plan

$500/year
  • Custom domain + full branding (no Blue logo, no Blue emails)
  • Record-level permissions, audit logs, scheduled automations
  • Higher record + custom-field limits, priority support
  • Compliance addenda (HIPAA BAA, GDPR Health, FERPA, Financial, Legal)
See everything in Pro

White label brands a single Blue account for use by your business. Reselling Blue subscriptions to other businesses requires a separate partnership arrangement — contact sales.

Ready to white label Blue?

Pick a plan, add Pro, and white label Blue with your own domain and branding. 30-day money-back guarantee.

Get Started

Have questions? Read the documentation