Scale your business
without building software.

White label Blue as your own product. Agencies, software companies, and enterprises use Blue to offer enterprise process management under their brand.

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Complete Brand Control

Replace our logo, colors, app name, and more. Your brand appears everywhere — web app, desktop app, mobile apps, and emails.

Enterprise Infrastructure

Multi-tenant support with custom SMTP, dedicated domains, and enterprise-grade security. Scale without technical overhead.

Full Feature Set Included

Your customers get everything — all 18+ field types, automations, permissions, dashboards, and 10,000+ integrations.

Perfect for your use case

Whether you're an agency, software company, or enterprise, white label Blue fits your business model.

Agencies

Strengthen your brand positioning by offering Blue under your name. Retain clients with unique, purpose-built software.

Serve multiple clients
Strengthen positioning
Higher retention

Software Companies

Add enterprise process management to your product suite without building it yourself. White label and resell instantly.

No development burden
Instant market entry
New revenue stream

Enterprises

Private deployment with full customization, dedicated infrastructure, and enterprise support for your organization.

Full data control
Custom deployment
Dedicated support

Full customization control

Make Blue entirely your own with complete branding and domain customization.

Logo & Favicon

Upload your logo and favicon to replace Blue branding

Primary Color

Set your brand color that appears throughout the interface

App Name

Customize the name shown in browser tabs and app menus

Custom Domain

Use your own domain (app.yourcompany.com) instead of blue.cc

Email Notifications

Configure SMTP to send emails from your own email address

Coming Soon

Fonts and additional customization options

Frequently asked questions

General

Technical

Business

Transparent pricing

White label is available as an add-on or included in the Business plan

White label add to Team plan

Save 17% with annual billing

$20/month

Per company

Get started

Business Plan

White label included

$200/month

Flat rate, unlimited users

Plus: Unlimited users, advanced automations, and more