One price. Your whole team.

Trusted by teams, including

Starter

For freelancers & small teams

$99

One-time payment

Get Starter

30-day money-back guarantee

5 users
5 workspaces
5,000 records per org
10GB storage
50 automations / month
3 webhooks
3 dashboards
1 custom role
20 req/s API rate limit
Community support

Growth

For growing teams

$299

One-time payment

Get Growth

30-day money-back guarantee

30 users
25 workspaces
25,000 records per org
100GB storage
250 automations / month
10 webhooks
10 dashboards
3 custom roles
50 req/s API rate limit
Email support

Best Value

Scale

For large organizations

$999

One-time payment

Get Scale

30-day money-back guarantee

150 users
100 workspaces
100,000 records per org
500GB storage
2,500 automations / month
50 webhooks
25 dashboards
5 custom roles
200 req/s API rate limit
Email support

Pro

Add-on for Starter, Growth, or Scale

$500/year

20,000 records per workspace

Up from 2,000

Scheduled automations

Run workflows on a timer or recurring schedule

Record-level permissions

Control who sees what at the row level

10x records per org

Multiplies your tier's org record limit

Conditional automations

Trigger workflows based on field conditions

Saved Views

Save and share filtered, sorted views

150 custom fields per workspace

Up from 30

Automation chaining

Trigger automations from other automations

Executive reporting

Generate high-level reports across workspaces

50 custom roles per workspace

Up from 1–5 on base tiers

Bulk actions

Update, move, or delete records in bulk

Audit logs

Track every action and data change

Unlimited dashboards

No cap on dashboards per org

Cross-workspace records

Link and reference records across workspaces

Compliance tools

HIPAA, GDPR, FERPA, and financial data addenda

Higher API rate limits

Up to 1,000 req/s per key

HTML email templates

Send styled emails from automations

White label

Custom domain and branding

Instant queries

Lightning-fast data loading powered by caching

Public view controls

Filters, passwords, and custom URLs for shared views

Priority support

Fast responses from our engineering team

Pro unlocks features and raises record/field limits. Your tier's scale limits (users, workspaces, automations, storage) stay the same. To increase those, upgrade your tier.

Enterprise

Everything in Pro, plus dedicated infrastructure, SLA, account manager, and custom development.

Learn more

How is this possible?

Most tools like charge $10–20 per user per month because they have hundreds of employees, investor obligations, and massive infrastructure costs.

Blue is different.

We're customer-funded, lean, and built to last. No investors. No bloated team. Just a focused product that gets better every week — at a price anyone can afford.

Read our full strategy

Manny, Founder

Plans and features

See exactly what's included.

Feature

Starter
$99 one-time

Growth
$299 one-time

Scale
$999 one-time

Pro
$500/year

Enterprise
Custom

Scale

Users

150

—

Unlimited

Workspaces

100

—

Unlimited

Records per workspace

2,000

20,000

200,000

Records per org

5,000

25,000

100,000

10x tier

Unlimited

Custom fields per workspace

150

Unlimited

Storage

10GB

100GB

500GB

—

Unlimited

Automations / month

250

2,500

—

Unlimited

Dashboards

Unlimited

Custom roles per workspace

Webhooks

—

Unlimited

Core Features

All field types (23+)

Board view

Table view

Database view

Calendar view

Timeline view

Real-time collaboration

Forms

API access

Webhooks

Trigger-based automations

Custom roles & permissions

Field-level permissions

Mobile apps

Pro Features

Record-level permissions

Saved Views

Scheduled automations

Conditional automations

Cross-workspace records

Executive reporting

Audit logs

White label

Bulk actions

HTML email templates

Support

Email support

Priority support

Dedicated account manager

Custom training

SLA guarantee

Enterprise Only

Custom integrations

Dedicated infrastructure

Roadmap priority

Hear from our customers

Real teams using Blue every day. See all stories →

David Zack

Ray Brown

Ana

Dan Deigan

Grant Collins

Nadia Schoeman

Barry Rodriguez

Akshay Datt

"After 30 years in project management I have discovered Blue — and it is blowing me away. The user interface is fantastic, simple to use and so easy to understand."

Lorenzo Hickey

CEO, Shapeshift World

Frequently asked questions

You pay once and get permanent access to Blue at your purchased tier. No monthly or annual fees. Your tier determines scale (users, workspaces, storage), and you can upgrade your tier at any time by paying the difference.

Yes. You can upgrade from Starter to Growth or Scale at any time by paying the price difference. Your data, workspaces, and settings are preserved.

Pro is a $500/year add-on that unlocks advanced features on top of any tier: 20,000 records per workspace, 150 custom fields, record-level permissions, saved views, scheduled automations, reports, white label, and more. Your tier limits (users, workspaces, etc.) stay the same.

Yes. All roles — owners, admins, members, clients, and view-only users — count toward your tier's user limit.

No, but every purchase comes with a 30-day money-back guarantee. If you're not satisfied, we'll refund you in full — no questions asked.

We use Stripe for secure payments and accept all major credit cards including Visa, Mastercard, and American Express.

Contact us for an Enterprise plan. We'll build a custom package with dedicated infrastructure, a dedicated account manager, and limits tailored to your organization.

Ready to get started?

Join 19,000+ organizations already using Blue. Pay once, own it forever.

Get Growth — $299