Understand Blue's technical architecture, core capabilities, and integration options.
White Label module now available - create your own branded version of Blue.
Platform Architecture
Blue is organized around a clear, logical hierarchy that scales from individual tasks to enterprise operations.
Organizations
Top-level containers that hold all workspaces, users, and data
Workspaces
Projects with defined timelines or ongoing processes that never end
Records
Individual items representing tasks, customers, deals, or any business entity
Custom Fields
Granular data points and metadata that define your record structure
Why Blue's platform approach
works better.
Unlike rigid tools that force your processes into their structure, Blue adapts to how you actually work.
Flexible by design, not by accident
24 custom field types, unlimited automation rules, and 6 different views mean you build your perfect workflow, not compromise with ours.
API-first architecture from day one
100% feature coverage through GraphQL gives you complete programmatic control—no feature gatekeeping or integration limitations.
Enterprise-ready without the complexity
Advanced permissions, audit trails, and white-label capabilities that scale from 5 to 5,000 users without architectural changes.
Core Platform Features
6 Powerful Views
See your work exactly how you want it. Switch seamlessly between Board, Calendar, Database, Timeline, Map, and List views to match your workflow and preferences.
See also
- Board view for visual project management
- Timeline & Gantt Charts for project scheduling
Dozens of Custom Field Types
Build the perfect database for your needs. From simple text and numbers to complex formulas, locations, and file uploads - structure your data exactly how your business works.
See also
- Formula fields for calculations and data processing
- Reference fields to link records across projects
Unlimited Automation Engine
Create sophisticated workflows without writing code. Set up triggers, conditions, and actions to automate everything from status updates to complex multi-step business processes.
See also
- Email automations to send custom notifications
- Automation triggers for workflow events
User Permission Engine
Granular control over who can see and do what. Create custom roles, set project-specific permissions, and invite external users without counting against your billing.
See also
- Custom user roles for granular access control
- Client role for external stakeholder access
Real-time Dashboards
Get instant insights with cross-project dashboards that update automatically. Create stat cards, charts, and reports that give you a complete view of your operations.
See also
- Stat cards for key performance metrics
- Bar graphs for data visualization
Granular Audit Trails
Complete visibility into every action taken in your workspace. Track who changed what and when with detailed audit logs that ensure accountability and compliance.
See also
- Security features and compliance standards
- Activity tracking for record changes
& there's more...
Templates
Convert any project into a reusable template with all automations and structure preserved.
Wiki & Documents
Collaborative rich-text docs with real-time editing, @mentions, and auto-generated table of contents.
Time in Process Step
Track how long records spend in each stage of your workflow for process optimization.
Platform Integrations
API-First Architecture
Blue provides 100% API coverage through GraphQL, giving you complete programmatic access to all platform features.
query GetProjects {
projectList(filter: { companyIds: ["your-company-id"] }) {
items {
id
name
updatedAt
recordCount
}
}
}mutation CreateRecord {
createTodo(input: {
todoListId: "list-id"
title: "New Task"
position: 65535
}) {
id
title
position
}
}subscription ProjectUpdates {
projectUpdated {
id
name
updatedAt
lastActivity
}
}Connect with 7,000+ tools through our integration partners
White Label Capabilities
Create a completely branded version of Blue with custom logos, colors, and domain. Remove all Blue branding and make the platform truly yours with our White Label module.