Blue for Asset Management

Every asset.
Every attribute. Tracked.

Devices, equipment, licences, fleet, real estate — every asset as a record with the fields, tags, and history a real asset register needs. Maintenance schedules, warranty alerts, and depreciation all in one place, next to the rest of the business.

Get started See the field types

Browse an asset register. Live.

The interface is the product — same data model and field types you'll use for your own register.

20 records

What an asset register looks like on Blue.

Four moving parts: the records themselves, how they're organised, what runs on a schedule, and how they connect to the people and places that own them.

Asset register

A record per asset with custom fields for make, model, serial, location, owner, purchase date, and the dozens of other attributes a real asset carries.

Tagged & categorised

Tag by class (laptop, server, vehicle), site, department, or compliance scope. Group views and run reports against any combination.

Maintenance schedules

Scheduled automations sweep the assets due for service — calibration windows, warranty expirations, software refreshes — and ship reminders before anything lapses.

Locations & assignments

Reference fields link assets to sites, vehicles to drivers, licences to users. Reassign once, every related view updates.

01 · Field types & history

23 field types. Every one usable.

Currency for purchase price, dates for warranty end, locations for assignment, files for receipts and manuals, references for owner, formulas for depreciation, lookups for parent assets.

Select field type...
Text (single line)
Number
Date
Currency
Email
Phone
Location
URL

Every attribute, native.

Text, numbers, currency, dates, files, references, formulas, lookups — Blue's 23 field types cover the shape of any asset record.

Asset history
DP
Devon Park changed Assigned To
A. Suarez → M. Brennan
25 min ago
MB
Mei Brennan updated Location
HQ Office → Warehouse 3
4 hours ago
SV
Service Vendor logged Maintenance
Annual calibration · pass
2 days ago

Every change, recorded.

The audit trail logs who reassigned the asset, who changed its location, who marked it written off — and when.

DP
Devon Park20 min ago

Forklift #014 throwing the same hydraulic warning — fourth time this quarter.

MB
Mei Brennan2 min ago

Pulling it from rotation and opening a warranty claim. Vendor on the record.

SV

Service notes in context.

Comments and threaded discussion attach to the asset itself. Maintenance history travels with the equipment, not with someone's email.

02 · Views

One register. Every angle.

Operations sees the table. Facilities sees assets on a map. Finance sees depreciation on a timeline. IT sees devices grouped by user. Same records, role-appropriate view.

03 · Scheduled automations

Service windows. Auto-flagged.

Daily sweeps for warranty expirations. Weekly batches for software refresh. Monthly digests of assets out for repair. Cron-style schedules pull every matching record at once and fire the same actions atomically.

Schedule
00:00UTC
Every weekday
idle
WHEREstatus = 'overdue'
  1. Report · Q4 Launch
  2. Task · Ship v2
  3. Ticket · Billing bug
  4. Deal · Renewals Q1
  5. Task · Review design
0/5 matching
ACTIONS
Email assignee
Add #overdue tag

04 · Permissions

Finance, facilities, IT — each at the right level.

Workspace-, record-, and field-level controls. Asset cost stays scoped to finance. Service vendors see only the assets they support. End-users see only what they're assigned.

Asset
Serial
Location
Assigned
Cost
Warranty End
Status
MacBook Pro 14"
•••-•••••
HQ — Floor 3
•• ••••••
$•,•••
•• ••••
In Use
Forklift #014
•••-•••••
Warehouse 3
•• •••••••
$••,•••
•• ••••
In Repair
Dell Precision 7780
•••-•••••
HQ — Floor 2
•• ••••
$•,•••
•• ••••
In Use
Conference TV — 75"
•••-•••••
HQ — Boardroom
••••••••••
$•,•••
•• ••••
In Use
Pallet Jack #08
•••-•••••
Warehouse 1
•• ••••
$•,•••
•• ••••
In Use
iPad Pro 12.9"
•••-•••••
Field
•• •••
$•,•••
•• ••••
In Use
Server Rack — R3
•••-•••••
Data Center
•• ••••
$••,•••
•• ••••
In Use
Crane #02
•••-•••••
Site B
•• ••••••
$••,•••
•• ••••
Maintenance

One price. Pay once. Forever.

Pay once for your tier — no recurring per-seat fees. Size the tier to your team and move up only when you outgrow it.

Starter

For freelancers & small teams

$99

One-time payment

Get Starter
30-day money-back guarantee
  • 5 users
  • 5 workspaces
  • 2,000 records per workspace
  • 5,000 records per org
  • 10GB storage
  • 250 automations / month
  • 3 webhooks
  • 3 dashboards
  • 1 custom role
  • 20 req/s API rate limit
  • Community support
Most Popular

Growth

For growing teams

$299

One-time payment

Get Growth
30-day money-back guarantee
  • 30 users
  • 25 workspaces
  • 2,000 records per workspace
  • 25,000 records per org
  • 100GB storage
  • 1,000 automations / month
  • 10 webhooks
  • 10 dashboards
  • 3 custom roles
  • 50 req/s API rate limit
  • Email support
Best Value

Scale

For large organizations

$999

One-time payment

Get Scale
30-day money-back guarantee
  • 150 users
  • 100 workspaces
  • 2,000 records per workspace
  • 100,000 records per org
  • 500GB storage
  • 5,000 automations / month
  • 50 webhooks
  • 25 dashboards
  • 5 custom roles
  • 200 req/s API rate limit
  • Email support
Secure checkout byStripe

Every asset.
Accounted for.

Stop running the register in a spreadsheet that nobody trusts. Start with one asset workspace and roll the rest of the inventory onto Blue from there.

Get started See all plans