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Blue for Logistics
Loads, carriers, lanes —
one platform.
Run your freight operation in one workspace. Loads, carriers, customers, rate sheets, RFPs, customs brokers, and per-client ops — all connected, all auditable, all shared with the people who need them.
Trusted by teams at
What a freight operation runs on Blue.
Four patterns that appear across every brokerage, 3PL, and in-house logistics team using Blue today.
Loads & shipments
Track every load from tender to BOL. Custom fields for equipment, lane, carrier, customs broker, and the hundred details a real shipment carries.
Carriers & lanes
Vetted carriers with insurance docs, lane coverage, and rate history attached to the carrier record. Origin-destination database built in.
Rates, RFPs & bids
Standing rate programs, customer-specific quotes, and full RFP cycles — including government bids — in dedicated workspaces with audit history.
Per-client operations
A workspace per major customer. Their team logs in, your team logs in, the load file is the single source of truth.
01 · Data model
Loads → Carriers → Lanes. Connected by default.
Loads reference the carriers that move them. Carriers reference the lanes they cover. Lanes reference origins and destinations. Update one record, every connected view updates with it — no spreadsheet syncing, no copy-paste between tools.
- Project ID
- Status
- Due date
+ 7 more
- Amount
- Due date
- Status
+ 7 more
- Company name
- Industry
+ 7 more
- Deal value
- Stage
+ 7 more
- Full name
+ 7 more
Create one source of truth.
Create records for all your business data, so you finally have one place to keep everything.
- Centralized data for your entire team
- Always up-to-date across all devices
- Scales with your organization
02 · Dispatch & visibility
One load file. Every angle.
Dispatch sees today's loads on a Kanban. Sales sees the rate pipeline on a Table. Operations sees deliveries on a Calendar. Customers see their lanes on a Map. Same records, role-appropriate view.
03 · Automated workflows
Status updates, handled.
Status changes email the customer. New tenders auto-route to the right dispatcher. Rate quotes from a public form land as records in the right workspace. Webhooks pull data from your TMS, EDI provider, or accounting system without writing a custom integration.
04 · Carrier & customer collaboration
Your carriers and customers, in the same file.
Your carriers log in to confirm pickup. Your customers log in to track delivery. Your customs broker uploads the paperwork directly to the load. No portals to maintain, no separate logins to chase.
Cross-Border Load Checklist
SOPs where the work happens.
Onboarding guides for new dispatchers, customs procedures, equipment specs — written once and linked to the records they apply to.
Carrier wants $2,850 on lane DAL→CHI — $200 over target. Worth covering today?
Customer is firm on Friday delivery — cover it. Margin still works.
Decisions in context.
Pickup notes, rate-negotiation history, exception handling — all attached to the load itself. No more chasing email threads.
Audit trail on every load.
Who tendered the load, who covered it, what rate was confirmed, when status changed — every action logged automatically.
05 · Permissions
Dispatch, sales, customers, carriers — each at the right level.
Workspace-, record-, and field-level controls. Margins stay scoped to sales. Customers see only their own loads. Carriers see only the lanes they cover. Everything else stays internal.
From a freight broker on Blue
"We're so happy we found Blue."
Dan Deigan's brokerage runs the operational stack on Blue — loads, carriers, lanes, customer ops, and rate-program RFPs all in one workspace, with Make.com and n8n pulling data in and out of the systems his team already uses.
- ·Loads, carriers, lanes, and customer workspaces in one platform
- ·External clients log in alongside the brokerage team
- ·Make.com webhooks for tender intake and status updates
Connects to your TMS, EDI, and ERP.
Full GraphQL API, webhooks, MCP server, CLI, plus first-class support for Make.com, n8n, Zapier, Albato, and Pabbly. Pull tender data in, push status updates out, and never re-key a shipment again.
See integrationsOne price. Pay once. Forever.
Pay once for your tier — no recurring per-seat fees. Size the tier to your team and move up only when you outgrow it.
Starter
For freelancers & small teams
One-time payment
- 5 users
- 5 workspaces
- 2,000 records per workspace
- 5,000 records per org
- 10GB storage
- 250 automations / month
- 3 webhooks
- 3 dashboards
- 1 custom role
- 20 req/s API rate limit
- Community support
Growth
For growing teams
One-time payment
- 30 users
- 25 workspaces
- 2,000 records per workspace
- 25,000 records per org
- 100GB storage
- 1,000 automations / month
- 10 webhooks
- 10 dashboards
- 3 custom roles
- 50 req/s API rate limit
- Email support
Scale
For large organizations
One-time payment
- 150 users
- 100 workspaces
- 2,000 records per workspace
- 100,000 records per org
- 500GB storage
- 5,000 automations / month
- 50 webhooks
- 25 dashboards
- 5 custom roles
- 200 req/s API rate limit
- Email support
·Visa · Mastercard · Amex · Apple PayOne platform.
Every load.
Start with one workspace — Loads, or Carriers, or your biggest customer's ops file. Expand from there as your team gets the hang of it.