Blue for Process Management

Codify your approval flow process.
Run it forever.

Three primitives — event-driven, conditional, and scheduled — give you enough to codify any process. Approvals, onboarding, incident response, vendor reviews, RFP cycles. Build it once; the system runs it for the next decade.

Get started See the three primitives

Drag a record. It's the real product.

Below is what a process looks like in Blue — records moving through stages, with custom fields, owners, and the same automation engine you'll wire up yourself.

20 records

Teams running their processes on Blue

IBM
Cisco
Bosch
Deloitte
Accenture
VMware

What a process runs on Blue.

Four moving parts that show up in every codified process: how work enters, how it branches, who gets pinged, and what runs on its own.

Forms as the front door

Public or internal forms create records the moment they're submitted. Map fields, route by selection, and kick off the rest of the process automatically.

Conditional branching

When a record transitions into a state — overdue, approved, escalated — fire the next step. Different branches for different outcomes.

Notifications & nudges

Email the right person, comment on the record, post to Slack — without anyone manually following up.

Scheduled rollups

Daily, weekly, monthly — scheduled automations sweep matching records and ship reports, reminders, or status digests.

01 · Event-driven

When something happens.

A field changes. A status updates. A record gets created. Each event fans out to the actions you've wired — emails, comments, status moves, webhooks.

Status Change
Due Date
Assignee
Tag Added
Field Change
Scheduled
AUTOMATIONENGINE
Send Email
Add Tag
Move Record
Assign User
Notification
Webhook

02 · Conditional

When the record crosses a line.

Watch a filter — overdue, approved, over budget, escalated. When a record transitions into the condition, fire one branch. When it transitions out, fire the other. Same engine that powers SLA timers, escalations, and gate reviews.

Record updated

Deal · Acme Corp

priority
normal→high
WATCHING
priority = 'high'ANDstage = 'open'
idle
On STARTS matching
Alert oncall
Assign triager
Add to dashboard
On STOPS matching
Close ticket
Send summary

03 · Scheduled

Every Monday at 9am.

Daily standups, weekly status PDFs, monthly invoice runs, quarterly board packs. Cron-style schedules sweep the records that match a filter and fan actions across the whole batch at once.

Schedule
00:00UTC
Every weekday
idle
WHEREstatus = 'overdue'
  1. Report · Q4 Launch
  2. Task · Ship v2
  3. Ticket · Billing bug
  4. Deal · Renewals Q1
  5. Task · Review design
0/5 matching
ACTIONS
Email assignee
Add #overdue tag

04 · Permissions

Right step. Right person.

Steps in a process belong to specific roles. Workspace-, record-, and field-level permissions enforce who can see what, who can move it forward, and who's just along for the ride.

Company
Contact
Deal Value
Tier
Phone
Close Date
Commission
Account Mgr
Region
Score
Acme Corp
[email protected]
$125,000
Enterprise
+1 555-0123
Q4 2024
$45,000
James Wilson
California
4.8
TechStart Inc
[email protected]
$89,500
Growth
+1 555-0456
Jan 2025
$28,500
Emily Chen
New York
4.2
Global Media
[email protected]
$234,000
Enterprise
+1 555-0789
Mar 2025
$67,200
Alex Rivera
Texas
4.9
DataFlow LLC
[email protected]
$156,750
Startup
+1 555-0321
Feb 2025
$52,100
Maria Santos
Florida
3.9
CloudNine
[email protected]
$78,200
Growth
+1 555-0654
Q1 2025
$31,800
David Park
Washington
4.5
Nexus Labs
[email protected]
$312,000
Enterprise
+1 555-0987
Apr 2025
$89,400
Rachel Kim
Colorado
4.7
Pulse Digital
[email protected]
$198,000
Enterprise
+1 555-0147
May 2025
$58,600
Chris Taylor
Oregon
4.3
Vertex AI
[email protected]
$445,000
Enterprise
+1 555-0258
Jun 2025
$124,200
Sophie Lee
Nevada
5.0
Streamline
[email protected]
$67,300
Startup
+1 555-0369
Jul 2025
$19,800
Nick Adams
Arizona
4.1
Quantum Inc
[email protected]
$289,500
Growth
+1 555-0741
Aug 2025
$82,100
Laura White
Illinois
4.6

One price. Pay once. Forever.

Build the process once and run it for years — pay once for your tier, no recurring per-seat fees.

Starter

For freelancers & small teams

$99

One-time payment

Get Starter
30-day money-back guarantee
  • 5 users
  • 5 workspaces
  • 2,000 records per workspace
  • 5,000 records per org
  • 10GB storage
  • 250 automations / month
  • 3 webhooks
  • 3 dashboards
  • 1 custom role
  • 20 req/s API rate limit
  • Community support
Most Popular

Growth

For growing teams

$299

One-time payment

Get Growth
30-day money-back guarantee
  • 30 users
  • 25 workspaces
  • 2,000 records per workspace
  • 25,000 records per org
  • 100GB storage
  • 1,000 automations / month
  • 10 webhooks
  • 10 dashboards
  • 3 custom roles
  • 50 req/s API rate limit
  • Email support
Best Value

Scale

For large organizations

$999

One-time payment

Get Scale
30-day money-back guarantee
  • 150 users
  • 100 workspaces
  • 2,000 records per workspace
  • 100,000 records per org
  • 500GB storage
  • 5,000 automations / month
  • 50 webhooks
  • 25 dashboards
  • 5 custom roles
  • 200 req/s API rate limit
  • Email support
Secure checkout byStripe

Build it once.
Run forever.

Codify the messy process you're tired of doing by hand.
Watch it run by itself for the next ten years.

Get started See all plans