Blue for Real Estate

Properties, deals, leases —
one platform.

Run portfolios, transaction pipelines, lease registers, and tenant ops on the same platform. Per-asset workspaces hold the documents, the financials, and the deal history. Brokers, clients, and counsel work in the same file.

Get started See what fits

What a real-estate team runs on Blue.

Four patterns that show up across brokerages, asset managers, property managers, and developers using Blue today.

Portfolios & assets

A record per property with custom fields for class, size, occupancy, NOI, and the dozens of other attributes a real asset carries. A workspace per asset for due-diligence files, photos, and reports.

Deal pipelines

Acquisitions, dispositions, and leasing transactions in dedicated pipelines. Track every step from LOI through closing, with deadlines and approvals enforced automatically.

Lease management

Active leases as records, with rent rolls, escalations, options, and expiration dates. Automated alerts when renewals enter the negotiation window.

Tenants & external parties

Tenants, lenders, attorneys, inspectors, and brokers logging in alongside your team — each scoped to exactly the records you share with them.

01 · Data model

Properties → deals → leases → tenants. All connected.

Properties reference the deals they were acquired through. Deals reference the leases they brought online. Leases reference the tenants paying rent and the documents that govern them. Update one record, every connected view updates with it.

Projects
  • Project ID
  • Status
  • Due date

+ 7 more

Invoices
  • Amount
  • Due date
  • Status

+ 7 more

Companies
  • Company name
  • Industry

+ 7 more

Deals
  • Deal value
  • Stage

+ 7 more

Contacts
  • Full name
  • Email

+ 7 more

Create one source of truth.

Create records for all your business data, so you finally have one place to keep everything.

  • Centralized data for your entire team
  • Always up-to-date across all devices
  • Scales with your organization
ID
Approved
Name
Email
Phone
Country
Sale Amount
Confidence
Tags

02 · Views

One portfolio. Every angle.

Brokers see the deal pipeline on a Kanban. Asset managers see the portfolio on a Map. Lease admin sees expirations on a Calendar. Investors see returns on a Table. Same records, role-appropriate view.

03 · Automated workflows

Deadlines, handled.

Lease expirations trigger renewal nudges 90 days out. Closing milestones email counsel and lenders automatically. Listing forms feed prospects into the pipeline. Webhooks pull data from MLS, ERP, and accounting systems without manual re-entry.

Status Change
Due Date
Assignee
Tag Added
Field Change
Scheduled
AUTOMATIONENGINE
Send Email
Add Tag
Move Record
Assign User
Notification
Webhook

04 · Deal rooms & due diligence

A deal room per asset.

Title work, environmental reports, rent rolls, photos, lender correspondence — everything attached to the asset itself, scoped to the parties who need it.

Acquisitions / Diligence

Due Diligence Playbook

Property analysis checklist
Standard checklist for commercial property due diligence and closing readiness...
Title search and review
Environmental assessment
Structural inspection
Building Inspection Guidelines
RM
Edited 3 days ago

Playbooks where the work happens.

Acquisition checklists, closing procedures, and DD playbooks linked to every deal workspace that uses them.

RM
Rachel Morgan5 min ago

Lender came back at 65% LTV with a 30-day rate lock — workable for us?

DP
David ParkJust now

Yes — let's confirm by EOD so the seller can sign the LOI tomorrow.

JC

Decisions in context.

Negotiation notes, exception handling, lender correspondence — all attached to the deal record itself, not buried in inboxes.

Deal history
DP
David Park updated Cap Rate
6.2% → 5.8%
12 min ago
RM
Rachel Morgan moved Stage
LOI → Under Contract
2 hours ago
JC
Jamie Carter attached Document
Title commitment
Yesterday

Auditable history.

Every change logged with who, what, when, and why — the audit trail counsel and investors expect.

05 · Permissions

Every counterparty — at the right level.

Workspace-, record-, and field-level controls. Brokers see their pipeline. Clients see their portfolio. Counsel sees the deal docs. Tenants see their lease. Underwriting models stay scoped to the deal team.

Property
Address
Cap Rate
NOI
Lender
Loan Balance
Inspector
Updated
Hudson Yards Tower
500 W 33rd, NY
••%
$•,•••,•••
•••• •••• ••••••
$•,•••,•••
••••• • •••••
3 d ago
Riverside Logistics Hub
2210 Industrial Pkwy, Memphis
••%
$•,•••,•••
••••• ••••• •••
$•,•••,•••
••••••• •••••••••••
1 w ago
The Marlowe
155 Beacon St, Boston
••%
$•,•••,•••
••• •••••
$•,•••,•••
••••• •••••••••••
5 d ago
Pier 31 Mixed Use
31 Embarcadero, SF
••%
$•,•••,•••
•••• •• •••••••
$•,•••,•••
••• ••••••••••
Yesterday
Sunbelt Distribution
900 S Loop, Dallas
••%
$•,•••,•••
•••••• •••
$•,•••,•••
••••• • •••••
2 w ago
Northgate Plaza
14 Northgate, Seattle
••%
$•,•••,•••
•••••• •••••••
$•,•••,•••
••••••• •••••••••••
4 d ago
Oak & Vine
420 Oak St, Portland
••%
$•,•••,•••
•••••• ••••
$•,•••,•••
••••• •••••••••••
6 d ago
Lakeside Industrial
8 Lakeside Dr, Chicago
••%
$•,•••,•••
••• •••
$•,•••,•••
••• ••••••••••
2 d ago

One price. Pay once. Forever.

Pay once for your tier — no recurring per-seat fees. Size the tier to your team and move up only when you outgrow it.

Starter

For freelancers & small teams

$99

One-time payment

Get Starter
30-day money-back guarantee
  • 5 users
  • 5 workspaces
  • 2,000 records per workspace
  • 5,000 records per org
  • 10GB storage
  • 250 automations / month
  • 3 webhooks
  • 3 dashboards
  • 1 custom role
  • 20 req/s API rate limit
  • Community support
Most Popular

Growth

For growing teams

$299

One-time payment

Get Growth
30-day money-back guarantee
  • 30 users
  • 25 workspaces
  • 2,000 records per workspace
  • 25,000 records per org
  • 100GB storage
  • 1,000 automations / month
  • 10 webhooks
  • 10 dashboards
  • 3 custom roles
  • 50 req/s API rate limit
  • Email support
Best Value

Scale

For large organizations

$999

One-time payment

Get Scale
30-day money-back guarantee
  • 150 users
  • 100 workspaces
  • 2,000 records per workspace
  • 100,000 records per org
  • 500GB storage
  • 5,000 automations / month
  • 50 webhooks
  • 25 dashboards
  • 5 custom roles
  • 200 req/s API rate limit
  • Email support
Secure checkout byStripe

One platform.
Every property.

Start with a single asset workspace, template it, and bring the rest of the portfolio onto Blue from there.

Get started See all plans