Blue for Small & Medium Business

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Multi-lingual support in Blue V2

Run every department.
On one platform.

Operations, sales, finance, customer support, HR — Blue is the structure your business needs once the spreadsheet stage is over. Real data model, role-based permissions, and automations that handle the busywork.

Get started Learn more

Trusted by teams of every size

One system. Every workflow.

From production tracking to client onboarding to internal IT requests — every team's process lives in the same product. The demo below is the real Blue.

20 records

01 · Data model

Stop flattening your data
into separate tools.

Customers reference deals. Deals reference projects. Projects reference invoices. Blue keeps the relationships intact, so changing one record updates every related view.

Projects

Custom

Project ID
Status
Due date

+ 7 more

Invoices

Custom

Amount
Due date
Status

+ 7 more

Companies

Standard

Company name
Industry

+ 7 more

Deals

Standard

Deal value
Stage

+ 7 more

Contacts

Standard

Full name
Email

+ 7 more

Create one source of truth.

Create records for all your business data, so you finally have one place to keep everything.

Centralized data for your entire team
Always up-to-date across all devices
Scales with your organization

Approved

Name

Phone

Country

Sale Amount

Confidence

Filter with precision.

Build complex queries with AND/OR logic across any field.

Filters

{count} active

46 records

Group {number}

03 · Automations

Stop doing the same thing twice.

Lead routing, status updates, approval flows, due-date reminders — at SMB scale, the manual versions of these steal hours every week. Blue's automation engine handles them with no-code triggers and conditions.

Status Change

Due Date

Assignee

Tag Added

Field Change

Scheduled

AUTOMATIONENGINE

Send Email

Add Tag

Move Record

Assign User

Notification

Webhook

04 · Permissions

Controls that scale with the team.

At 50 people across 5 departments, role-based access stops being optional. Define roles once, decide what each can see, edit, or share, then assign people. Field-level controls keep salaries and deal sizes private to the right groups.

Company

Contact

Deal Value

Tier

Phone

Close Date

Commission

Account Mgr

Region

Score

Acme Corp

[email protected]

$125,000

Enterprise

+1 555-0123

Q4 2024

$45,000

James Wilson

California

4.8

TechStart Inc

[email protected]

$89,500

Growth

+1 555-0456

Jan 2025

$28,500

Emily Chen

New York

4.2

Global Media

[email protected]

$234,000

Enterprise

+1 555-0789

Mar 2025

$67,200

Alex Rivera

Texas

4.9

DataFlow LLC

[email protected]

$156,750

Startup

+1 555-0321

Feb 2025

$52,100

Maria Santos

Florida

3.9

CloudNine

[email protected]

$78,200

Growth

+1 555-0654

Q1 2025

$31,800

David Park

Washington

4.5

Nexus Labs

[email protected]

$312,000

Enterprise

+1 555-0987

Apr 2025

$89,400

Rachel Kim

Colorado

4.7

Pulse Digital

[email protected]

$198,000

Enterprise

+1 555-0147

May 2025

$58,600

Chris Taylor

Oregon

4.3

Vertex AI

[email protected]

$445,000

Enterprise

+1 555-0258

Jun 2025

$124,200

Sophie Lee

Nevada

5.0

Streamline

[email protected]

$67,300

Startup

+1 555-0369

Jul 2025

$19,800

Nick Adams

Arizona

4.1

Quantum Inc

[email protected]

$289,500

Growth

+1 555-0741

Aug 2025

$82,100

Laura White

Illinois

4.6

One price. Pay once. Forever.

Pick the size that matches your team today. Upgrade when you grow.

Starter

For freelancers & small teams

$99

One-time payment

Get Starter

30-day money-back guarantee

5 users
5 workspaces
2,000 records per workspace
5,000 records per org
10GB storage
250 automations / month
3 webhooks
3 dashboards
1 custom role
20 req/s API rate limit
Community support

Growth

For growing teams

$299

One-time payment

Get Growth

30-day money-back guarantee

30 users
25 workspaces
2,000 records per workspace
25,000 records per org
100GB storage
1,000 automations / month
10 webhooks
10 dashboards
3 custom roles
50 req/s API rate limit
Email support

Best Value

Scale

For large organizations

$999

One-time payment

Get Scale

30-day money-back guarantee

150 users
100 workspaces
2,000 records per workspace
100,000 records per org
500GB storage
5,000 automations / month
50 webhooks
25 dashboards
5 custom roles
200 req/s API rate limit
Email support

Secure checkout by Stripe

·Visa · Mastercard · Amex · Apple Pay

Watch the savings compound.

Drag the team-size slider. Compare against Notion, Asana, ClickUp, Monday. The bigger you grow, the more the seat-based pricing models hurt.

Users

Over

Advanced features

monday.com $12/user/mo

$12,960

Asana $11/user/mo

$11,880

Linear $10/user/mo

$10,800

Notion $10/user/mo

$10,800

ClickUp $7/user/mo

$7,560

Trello $6/user/mo

$6,480

Growth

$299

One-time payment

You save

$9,781

vs. average over 3 years

Same capabilities. Better value.

See how Blue stacks up feature-for-feature with leading platforms.

Include Pro add-on + $500/yr per organization, stacks on any Blue tier

Platform

Blue

Asana

Monday

ClickUp

Plan

Growth

Advanced

Standard

Business

Price

$299 one-time

$24.99/user/mo

$12/user/mo

Minimum users

Maximum users

Unlimited

Projects / workspaces

Unlimited

Tasks per project

2000

—

Kanban

Calendar

List

Table

Gantt

Map

Mindmap

Whiteboard

Activity

—

Chat

Dashboards

up to 5 boards

Multiple assignees

Repeating tasks

Checklists

Subtasks

Multi-homing tasks

Free view-only guests

Custom permissions

Dark mode

Color themes

Forms

AI Sidekick lite

Time tracking

Docs

Wiki

—

Automations

Automation rules

Unlimited rules

Unlimited

Automation actions / month

250

25,000

250

5,000

Advanced automation (email/SMS)

Conditional automations

Pro add-on

Scheduled automations

Pro add-on

Integrations

250 actions

Dependencies

Time zone support

Multi-language

Data export

Templates (company)

Templates (self-made)

Templates (bundles)

Custom domain

Pro add-on

Upload company logo

White label

Pro add-on

Total file storage

100GB

Unlimited

20GB

Unlimited

Max file size

5GB

100MB

—

Share via link

—

Folder organization

—

Single-line text

Long text

URL / link

Currency

Country

Date

Formula

File

Single select

Multi-select

Location / map

Phone number

Star rating

Checkbox

Number

Percent

Unique ID

Reference

Lookup

Duration

Rollup

Pro add-on

iPhone app

iPad app

Android app

Mac app

Windows app

REST API

API rate limit

3000

1,500

—

10000

Webhooks

Two-factor authentication

Single sign-on (SSO)

Pro add-on

Google only

Audit logs

Pro add-on

From our customers

Operators, founders, and agency leads running their teams on Blue.

Ray Brown

Grant Collins

Nadia Schoeman

Barry Rodriguez

"Blue is the result you'd get if Marie Kondo fixed PM tools. Simple and sublime." @oziboomer

"I fell in love with this product. Absolutely beautiful. It actually inspires me to use it." @codequeen

" Blue is very intuitive and actually a joy to use, which is important for a tool that I use every day." @maesk

Common questions

All customer data is stored and processed within the European Union, in data centres in Germany. Customer data does not leave the EU — including AI content scanning, which uses EU-based endpoints only.

Yes to both. Blue is GDPR-aligned out of the box (see our GDPR policy and Data Processing Agreement) and we offer a Business Associate Agreement for HIPAA-covered customers.

Role-based access at the workspace level: define roles, decide what each role can see, edit, comment on, or share, then assign people to roles. Pro adds record-level and field-level permissions for sensitive data (e.g. salaries on the HR workspace, deal sizes on Sales).

Blue connects to 10,000+ apps through Zapier, Make, n8n, Pabbly, Albato, and Boostspace — including Slack, Google Workspace, GitHub, Stripe, and the rest of the usual suspects. For anything custom, every record and workflow is reachable through a full GraphQL API, webhooks, an MCP server for AI agents, and a CLI.

Yes. Blue includes a CSV importer for structured records, and the API + automation surface lets you script larger migrations end to end. For complex setups, get in touch and we'll talk through the right approach for your data shape.

Yes. Each department gets its own workspace with separate data, permissions, and settings. Teams stay isolated by default, but you can grant cross-workspace access when needed so leadership can see the full picture.

Yes. Blue is available on iOS and Android — your team can view, edit, and comment on records from anywhere. Real-time sync keeps everyone up to date.

We provide email support for all plans. For implementation questions, our team can help you plan your workspace structure and answer questions as you set up. For complex multi-department rollouts, get in touch about dedicated support options.

Yes. You own your data. Export any workspace as CSV, use the API to pull records and history, or migrate to another platform using our API and webhooks. No lock-in, no surprises.

Run the whole business on Blue.

One platform for every department, every workflow, and every person on the team.

Get started See all plans

Run every department.On one platform.

One system. Every workflow.

Stop flattening your datainto separate tools.

Create one source of truth.

Filter with precision.

Stop doing the same thing twice.

Controls that scale with the team.

One price. Pay once. Forever.

Starter

Growth

Scale

Watch the savings compound.

Same capabilities. Better value.

From our customers

Common questions

Run the whole business on Blue.

Run every department.
On one platform.

Stop flattening your data
into separate tools.